Search Engine Optimization

From small questions like, "How come my pages don't show up in searches?" to larger questions like, "Why does my competition rank better than me?" - Port 80 Solutions can help.  We provide help with your search results, both organic and paid-for.
 

What are "Organic" Search Rankings

Organic search rankings are defined by the quality of your website's content, and its relevancy on the web.  Quality content, properly defined titles and descriptions are key to getting search engines like Google, Yahoo, and Bing to find you.  Port 80 Solutions can help answer your questions, or provide monthly services to help your site get found by search engines.  In general, organic search rankings indicate the quality of your site's content.

Tips: 

• Include your keywords in the title of each web page.
• Use a unique title for each web page on your site.
• To represent their relative importance to search engines, place keywords in your H1, H2, H3, and "Bold" tags.
• Populate each page's "description" property with keyword-rich information.  Provide a brief summary of the page's content, which may be used by search engines as the page's information in search results.
• Populate each image's "alt" attribute when you add it to a page.  Search engines can not read the text in an image, so it's best to provide a summary of the image's content if it is important.
• Place keyword-relevant text in your links.  Don't just link the words "click here" as that will not provide specific context to search engines.  If you have a link for your "parts department", use it in the context of the phrase, such as "Visit our parts department for a list of what's in stock".

What are "Paid For" Search Rankings

Paid-for search rankings are provided by services like Google's AdWords.  You bid on specific keywords and your ads will be displayed in specific regions in search results.  The more you bid, the higher your ad will show up in the search results.  Each time your ad is displayed is counted as an "impression".  Typically, you only pay when your ad is clicked.  Most services let you dictate a maximum budget so you can control the amount you spend on a month-to-month basis.

Analytics

The Port 80 Solutions Web Manager comes with detailed statistics on your websites' usage.  However, Google Analytics provides a free service that can give you much richer information about your visitors' behaviour while on your site.  Contact us today about how to add this free service to your website.